Last Frontier Heliskiing
Paid Search Marketing & SEO
Fueling demand for a remote heli-skiing experience with a data-driven digital strategy.
the client
Last Frontier Heliskiing offers all-inclusive, backcountry heli-skiing adventures in the remote Skeena and Coast Mountains of Northern British Columbia. Known for operating in some of the most untouched terrain on earth, they deliver multi-day heli-ski trips that cater to expert skiers seeking deep powder and exclusive alpine access.
the Challenge
In a highly competitive international market, Last Frontier Heliskiing needed to dramatically improve their online visibility to attract high-value adventure travelers. Their goal was clear: drive more qualified leads through search while improving their global presence in key markets.
Our Solution
We implemented a targeted SEO and paid search strategy designed to elevate Last Frontier’s digital footprint. From technical SEO and content optimization to strategic PPC campaigns, our work positioned them at the top of search results for competitive heli-skiing keywords across multiple international markets. The result: consistent lead generation, measurable ROI, and sustained growth in web visibility.
The Tactics
- Website content audit
- Keyword research and analysis
- SEO audit and regular monitoring
- On-page and Off-page optimization
- Technical SEO
- Competitor analysis and benchmarking
- SEO-driven content planning and optimization
- Content creation
- Conversion tracking and optimization
- Digital ad campaign development and implementation
The Results
UP 54% INCREASE IN TOTAL CONVERSIONS
By driving better and more qualified leads to Last Frontier Heliskiing’s website, the company has been able to convert more leads to sales. Conversions are either a form filled through Last Frontier’s “Build Your Trip” webform or a “join our newsletter” webform, which allows more direct email marketing to potential customers.
August 2021-22 to August 2022-23
UP 13% ORGANIC SESSIONS
An increase in organic website traffic, and better quality traffic, gives Last Frontier Heliskiing greater brand visibility, better website engagement, and increases the potential for conversions from their target audience.
August 2021-22 to August 2022-23
11,105 Paid Search Sessions
Paid search traffic provides Last Frontier Heliskiing with a controlled and targeted way to reach its larger audience, especially during its peak selling season, driving more immediate conversions and engagement through targeted advertising.
August 2021-22 to August 2022-23