– Digital Presence

Digital PR

Drive Organic Growth with Strategic Pr

Digital PR is the future of organic marketing, blending the power of traditional PR with the precision of SEO. By combining targeted outreach with content strategy, Digital PR elevates your brand’s authority and visibility, ensuring that your destination remains top of mind for travelers. With a focus on high-quality, authoritative content, we help you reach the right audience, driving both engagement and long-term growth in a digital-first world.

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– How It Works

Digital PR Services to Supercharge SEO

01.

Content and Asset Creation

  • Press Release or Media-Ready Content: SEO-optimized press release or content crafted for media.
  • Media Pitch and Story Starters: Pitch angles designed to align with trending industry topics and regional interests.
  • Graphics & Video Content:
    • Expert Interview Video: Talking-head video with a PR expert and client.
    • Graphic Video: Visually engaging, quick-hit content to support the message.

02.

Strategic Media Outreach

  • Comprehensive Media Pitching: Tailored to include podcasts, long-lead publications, industry-specific outlets, and regional/local news.
  • Wire Distribution & Follow-Up: Distribution via premium channels with diligent follow-up to ensure visibility.
  • Media Hit Coordination: Seamless coordination for any media placements or hits to maximize exposure.

03.

Integration & Reporting

  • On-Site Content Posting: Our team will post all digital PR assets on your site for optimized presentation.
  • Detailed Reporting: Each quarter, you’ll receive a report on media hits, engagement metrics, SEO impact, and more.
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– DIGITAL PR

What do you get?

  • Keyword SEO Package
    • All the technical SEO pieces you have come to know and trust from CIPR
  • SEO Content (likely an educational piece that can be used as a lead magnet, media magnet, and SEO magnet)
  • SEO Website Content Improvement (improving existing content)
  • Monthly graphic to compliment content
  • Monthly Strategy Session to Discover the Stories!
  • Detailed Content Framework outlining SEO and PR content needs and approach
  • Quarterly Press Release + Complimentary Wire Distribution
  • Consistent Media Pitching
  • Media Pitch Package (Story Starters, Other PR Content (as identified))
  • 2 Videos Per Month
  • Media Coordination
  • 1 Hit Guaranteed Per Month (may include traditional media, Podcast placements, or other media mentions)
  • Monthly Reporting
  • On-Site Posting of all PR assets

Ready to elevate your destination’s digital presence?

Let’s collaborate to create impactful PR strategies that drive visibility, credibility, and engagement. Reach out now to start your project with our team!

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Looking for additional ways to attract, engage, and convert visitors? Discover our full suite of lead generation services tailored to your destination’s needs. Let’s take your marketing efforts to the next level!

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