Eagle Nook Resort
Online Visibility & Lead Generation
Elevating a remote wilderness experience with a fast, focused, and conversion-driven digital overhaul.
the client
Eagle Nook Resort is a remote luxury wilderness resort tucked along the rugged coastline of Vancouver Island. With a focus on premium outdoor experiences—like world-class salmon and halibut fishing, whale watching, and kayaking—this destination blends nature, comfort, and adventure in one of British Columbia’s most breathtaking settings.
the Challenge
Despite offering an extraordinary visitor experience, Eagle Nook’s website lacked the clarity, structure, and visibility needed to drive consistent online leads. They needed a streamlined digital presence that reflected their brand, optimized the user experience, and reached adventure travelers effectively across search engines.
Our Solution
We reimagined their website from the ground up—auditing content, refining messaging, and organizing site structure to highlight key experiences and calls to action. With a two-week accelerated development window, we created a visually rich and performance-ready site. Post-launch, we launched SEO and Google Ads campaigns tailored to increase visibility and attract high-intent travelers, driving measurable growth in traffic and leads.
The Tactics
- Website content audit
- Content marketing and SEO
- Competitor Analysis
- Google ads
- Keyword research
- Optimization of meta tags, headings, and on-page elements
- Identifying outdated or irrelevant information on the website
- Improving user experience and engagement
- Driving targeted traffic through PPC campaigns
The Results
UP 57% ORGANIC SESSIONS
Eagle Nook Resort has seen consistent growth in organic website traffic and high-quality leads through their website since hiring CIPR Communications; They also have a high level of online brand awareness and reach.
August 2021-22 to August 2022-23
43% INCREASE IN GOAL COMPLETIONS
With a relatively small Google paid search budget, Eagle Nook Resort has seen strong lead generation growth over the last 12 months, as well as in the years prior. Having a high number of leads coming in allows the company to fill last-minute sports, harder to fill spots, and to book people into fishing trips a season or more in advance.
August 2021-22 to August 2022-23
6,010 PAID SEARCH SESSIONS
Our paid search campaigns with Egale Nook Resort have resulted in an increase in the number of qualified leads coming through their website, and have helped the company to book the hard-to-fill spots in its calendar.
August 2021-22 to August 2022-23