Tourism Kelowna

Public Relations

Gathering meaningful insights to shape the future of tourism through strategic community engagement

the client

Tourism Kelowna is the official destination marketing organization for Kelowna, British Columbia, dedicated to promoting the region’s attractions, events, and tourism-driven economic growth. Their work supports local businesses and enhances visitor experiences while fostering strong community engagement.

the Challenge

Tourism Kelowna needed a deeper understanding of local residents’ perceptions of tourism’s impact on their community. They sought to conduct a public opinion poll to gather meaningful insights, inform future initiatives, and establish a benchmark for ongoing evaluation. The challenge was to develop a strategic, well-crafted survey that would deliver valuable, actionable data while ensuring high engagement from residents.

Our Solution

Our team conducted strategic research and planning to align the polling project with Tourism Kelowna’s objectives. We developed a targeted polling script, executed the survey, and provided comprehensive reporting with data interpretation and actionable recommendations. The results not only offered immediate insights into resident sentiment but also established a valuable benchmark for future assessments, empowering Tourism Kelowna to refine their strategies and demonstrate value to stakeholders.

The Tactics

Deliverables

  • Strategic research and fact-finding regarding the project
  • Identified outcome formats and potential uses/ purpose
  • Polling question development discussions and writing
  • Developed and evaluated potential polling dial lists
  • Poll execution
  • Full reporting and presentation development
  • Polling result interpretation and recommendations for next steps based on poll findings

Outcomes

Our team was able to successfully work with Tourism Kelowna to establish a meaningful public opinion poll that allowed their organization to better understand the sentiments of their community

Tourism Kelowna now has a benchmark to measure against in the future as they strive to make improvements in areas that were identified as potential weaknesses in their polling data

Tourism Kelowna stakeholders can use these meaningful results to better serve their community and Tourism Kelowna can show value to stakeholders by providing this resource

Tourism Kelowna received local and industry press for this initiative

Results

Media Coverage

Survey Results Package