Tourism Kamloops

Public Relations

the client

Tourism Kamloops is a leading Destination Marketing Organization in British Columbia, dedicated to promoting the city’s attractions, experiences, and economic value of tourism. Their goal is to enhance visitor engagement while fostering strong community and stakeholder relationships.

the Challenge

Tourism Kamloops needed a comprehensive strategy to refine its communications, enhance its digital presence, and increase engagement with key stakeholders. They also sought to successfully advocate for a tourism levy increase and reposition themselves as a premier tourism authority in the region.

Our Solution

Our team developed Tourism Kamloops’ first-ever strategic communications master plan, covering social media, media relations, public affairs, and crisis communications. We led a full marketing transformation, shifting focus to digital marketing, executing media and influencer campaigns, and managing key projects such as their website redevelopment and CRM integration. Additionally, we championed the “Value of Tourism” initiative, which included a government relations campaign, media buys, and a unique advocacy program to elevate tourism’s importance within the community.