– Digital Presence
Email Marketing
Segment, Design, & Refine.
Email marketing is a cornerstone of successful destination marketing. By crafting personalized campaigns tailored to travelers’ interests, you can transform wanderlust into bookings and casual subscribers into loyal visitors. From seasonal getaways to curated travel experiences, we create impactful emails that inspire exploration and drive results.
What We Do
Email Personalization
Mobile Responsive
Travelers expect email campaigns to be responsive and mobile-ready. From smartphones and tablets to desktops, your emails should adapt seamlessly, ensuring a consistent and engaging experience for every subscriber, no matter their device.
Marketing Automation
Streamline your destination’s email marketing with automated workflows, API-driven integrations, and website tracking. From lead scoring to personalized follow-ups, automation ensures your campaigns reach the right audience at the right time. Explore our marketing automation services for more insights.
– How It Works
Our Process
01.
list segmentation & setup
Our email marketing service starts with helping you organize and segment your audience. We guide you through targeting the right groups and enhancing inbox deliverability with domain sender verification. This includes generating SPF, DKIM, and DMARC records to ensure your campaigns are secure and reach their destination effectively.
02.
Customized Template Design
We collaborate with you to create on-brand, visually engaging email templates using an intuitive, drag-and-drop builder. These custom templates make it simple to deliver a professional, personalized experience that resonates with your audience.
03.
Automate, Analyze, Refine
Maximize engagement by automating campaigns and analyzing results. Use A/B testing and campaign analytics to understand what content drives the best results, ensuring your emails continually perform and build meaningful connections with your audience.
– ask us
Frequently asked Questions
Why is domain sender verification important?
Domain sender verification is a vital step in your email setup process to enhance the deliverability of your email campaigns. Domain sender verification involves the generation of a Sender Policy Framework (SPF) record and a Domain Key Identified Mail (DKIM). Establishing a domain-based message authentication, reporting and conformance (DMARC) policy is a technical standard that helps protect email senders and recipients from spam, spoofing and phishing.
By recording these specialized records on your Domain Name Server (e.g. GoDaddy or Google), your recipient’s email filter will identify your email marketing platform and IP address as a legitimate and safe sender.
What is lead scoring?
Assign points based on customer interactions including opened emails, campaign clicks, website activity, product page visits as well as video or social media engagement.
Drive hyper specific conversion funnels, customer segmentation and automated actions based on individual lead scores.
What is A/B testing?
A/B testing is a form of trialing, analyzing and refining different variations of content to understand which iterations resonates best with your target customers.
A/B testing for email marketing can take many forms. One example is testing two different email subject lines. Subject line ‘A’ may have a slightly different flavor of words used compared to subject line ‘B’. With specialized email marketing platforms, you can execute iterations ‘A’ and ‘B’ to a small percentage (10%) of your total audience. By knowing how many recipients opened each email, you make an informed assumption of which iteration the remaining (90%) audience members are most likely to open.
Ready to elevate your email marketing?
Take your email campaigns to the next level with expertly designed templates, targeted segmentation, and streamlined automations. Let’s create emails that not only land in inboxes but also drive action.
Looking for Other Lead Generation Services?
Email marketing is just one piece of a successful lead generation strategy. From SEO to digital advertising, we offer comprehensive solutions to help your destination stand out and convert.