– Digital Presence
Social Media
Connecting Travelers to your Destination
Social media is where travelers engage, explore, and connect. It’s an invaluable tool for building trust, showcasing your destination’s unique experiences, and fostering a community of loyal visitors. We create social media strategies that bridge beauty and meaningful business strategy to grow your destination’s presence and engagement.
Engage Travelers. Inspire Visitors.
Social media is a powerful tool for destinations to connect with travelers, showcase experiences, and inspire future visits. A strong presence builds community, boosts engagement, and turns followers into visitors eager to explore what your destination has to offer.
Social Media & the Lead Generation Funnel
Social media plays a vital role in every stage of the lead generation funnel. It builds awareness through engaging content, fosters consideration with personalized interactions, and drives conversions by directing users to take action—whether it’s booking a trip, signing up for a newsletter, or exploring a destination. By strategically leveraging social media, destinations can turn casual followers into loyal visitors and advocates.
What We Do
Craft Engaging Content
Your destination has a story to tell, and we’re here to bring it to life. Acting as an extension of your marketing team, our dedicated specialists create authentic, compelling content that resonates with travelers and inspires them to explore your destination.
Leverage Cutting-Edge Tools
We invest in industry-leading scheduling, analytics, and reporting tools so you don’t have to. Our technology partnerships give us access to the best social media platforms, ensuring your content is optimized, strategic, and stress-free.
Stay Ahead of Trends
Social media is constantly evolving, and so are we. Our team stays ahead of the latest trends, platform updates, and travel marketing innovations to ensure your destination remains top-of-mind for visitors.
Speak the Language of Travelers
We know what inspires people to book their next trip. With a background in tourism, hospitality, and digital storytelling, our team crafts engaging copy that captivates travelers and highlights what makes your destination unique.
Monitor the Competitive Landscape
Understanding how travelers engage with other destinations is key to standing out. Our social media listening tools track industry trends, consumer sentiment, and competitor strategies—giving you an edge in the marketplace.
Amplify Reach with Targeted Ads
Maximize your visibility and engagement with expertly crafted social media ad campaigns. Whether you’re looking to drive awareness, increase bookings, or boost event attendance, our advertising strategies ensure your message reaches the right audience at the right time.
– How It Works
Our Process
01.
Strategize
Every destination has a unique story, and we take the time to understand yours. Through in-depth research and strategic planning, we identify your key audience, brand voice, and messaging to create a social media approach that feels authentic, engaging, and aligned with your tourism goals.
02.
Create & Connect
Travel decisions are fueled by inspiration, and our content does just that. We craft seasonal, relevant, and visually captivating content that sparks engagement, fosters community, and encourages travelers to explore your destination. Our team, with deep experience in tourism and hospitality, ensures your brand stays top-of-mind.
03.
Analyze & Refine
Success isn’t just about posting—it’s about performance. We provide detailed monthly insights into your social media metrics, tracking engagement, reach, and campaign effectiveness. With ongoing optimization, competitive analysis, and data-driven adjustments, we refine your strategy to maximize impact and keep your destination thriving.
– SOCIAL MEDIA
Pricing
STARTING AT
Service Includes:
- Define & Implement Social Media Strategy
- Coordinate Marketing Calendar
- Setup Social Media Management Platform & Client Training
- Setup/Optimization of Social Profiles
- Content creation, scheduling and publishing of posts
- Selective Boosting of Posts (ad budget not included)
- Page / Profile Like Campaigns (ad budget not included)
- Community management and engagement
- Detailed Monthly Report
Pricing will be customized based on client needs
Ready to Boost Your Destination’s Social Media?
Let’s work together to create a social media presence that attracts and engages travelers. Start your social media journey today!
Explore More of Our Digital Presence Services
From website design to lead generation, discover how we can help elevate every aspect of your online presence. Let’s take your destination to the next level!
– ask us
Frequently asked Questions
How much does social media marketing cost?
Our social media marketing service starts at $1,200. See pricing section above for more details.
Can you setup my social media accounts?
We sure can. Our team can create new profiles or can optimize existing profiles so you can stand out and shine.
How many posts do you make?
It depends on the package you purchase. Per week, we publish 2-3 posts for Social Starter, 3-5 posts for Social Value, and 5-7 posts for Social Leader. Of course, this depends on how much content you provide and if you prefer to rebalance the time spent – for example, you would like more stories and less feed posts.
In the end, our service will be customized to your specific needs!
What social media platforms should I use?
There’s no one-size-fits-all answer but for wine brands, we recommend Facebook, Instagram, LinkedIn (for B2B connections), and Google My Business (for SEO). Other channels can be relevant but the ones mentioned above are always a good place to start.
What is engagement and do you do it?
Engagement has to do with community interaction. Our higher-end packages (social value and social leader) include engagment such as answering direct messages on social channels, replying to comments, proactive following and interacting with new audiences, and reposting of stories.
Do I need an advertising budget?
Nope, but we highly recommend it. Allowing a monthly advertising “boosting” budget gives you flexibility to grow your audience and nurture your existing followers. Social media algorithms show business page content the least, so adding a few dollars to important posts can make a huge difference.
In the end, either additional time and money need to be spent on a very high social media engagement campaign to increase reach/followers organically, or those dollars can be re-allocated to ad budget for more immediate results.
Can social media marketing increase my brand awareness?
Yes! Social media destination marketing is a great way to get your brand out there and in front of relevant travelers. The higher level packages give you the opportunity to reach new audiences with proactive engagement, frequent content publishing, and boosting opportunities.
Am I locked into a contract?
Never. Sometimes things change and we get it. We ask for a three months minimum commitment at project start, but afterwards, with 30 day notice, you can say bye-bye to our team. We are very flexible on this termination clause as we know, you will like and enjoy our service and the business impact it will have. Our success is based on your success, but if you feel that it is time to move on, that’s ok and we will support your decision.