– LEAD GENERATION
Advertising
Destination Advertising: Expand Your Reach
Paid search and social media ads are essential tools to keep your destination top of mind for the right audience at every stage of their journey. Whether you’re attracting adventurers seeking unique experiences or families looking for a relaxing getaway, digital advertising ensures your destination is seen at the right time, in the right place, and by the right people.
Raise awareness, retarget and convert
Advertising is essential for destinations to raise awareness, re-engage interested travelers, and drive conversions. Strategic campaigns ensure your destination stays top-of-mind, guides potential visitors through their journey, and turns interest into action.
paid search advertising
Appear in the right place at the right time with paid search ads. Pay per click and generate leads.
social media advertising
Be where your audience is. Boost brand awareness, get more leads, and increase sales with social media advertising.
Google display advertising
Partner with the largest search engine in the world. Use Google display ads to increase brand awareness across multiple channels.
Advertising and the Lead Generation Funnel
Top of Funnel
Building Brand Awareness
Brand awareness campaigns introduce your destination to new audiences. Social media ads use demographic and interest targeting to find potential visitors, while Google display ads leverage contextual and local targeting. These campaigns showcase your destination’s unique appeal and helpful content, encouraging audiences to “Learn More.”
Middle of Funnel
Engaging Interested Audiences
For audiences who’ve shown interest, retargeting ads on social media and Google help keep them engaged. Non-branded paid search (PPC) captures those researching travel options, while promotions for events or seasonal experiences drive deeper interest.
Bottom of Funnel
Converting Ready-to-Book Travelers
To convert ready-to-book visitors, use paid search and retargeting ads. Social media campaigns target recent website visitors, followers, and those who abandoned bookings. Strong CTAs like “Book Now” or “Plan Your Trip” ensure action and drive conversions.
– How It Works
Our Process
01.
audience research & ad creation
We take time to understand your target audience so we can determine how and where to advertise to them. We then create ads that will best connect with the consumer.
02.
campaign setup & publishing
We setup the winery advertising campaign and fine tune targeting, budget, and timeline. We ensure tracking is setup and ready. After nailing the strategy, we publish.
03.
management & reporting
Our team monitors the ads daily to ensure the campaign is running smoothly. We conduct ongoing optimizations and create a report based on results.
– Advertising
Pricing
ad starter
up to 4 running campaignsfeatures
Mix of Social Media and Google Campaigns
- Creation of Ad Sets
- Re-Use & Modification of Existing Ad Set
- Setup of Ad Manager & Audience Creation (Facebook or Google)
- Keyword Research (Google only)
- Ad Strategy Creation & Campaign Setup
- Advertising Campaign Management
*Advertising Campaign Budget Not included
ad value
up to 6 running campaignsfeatures
Mix of Social Media or Google Campaigns
- Creation of Ad Sets
- Re-Use & Modification of Existing Ad Set
- Setup of Ad Manager & Audience Creation (Facebook or Google)
- Keyword Research (Google only)
- Ad Strategy Creation & Campaign Setup
- Advertising Campaign Management
*Advertising Campaign Budget Not included
ad leader
up to 8 running campaignsfeatures
Mix of Social Media or Google Campaigns
- Creation of Ad Sets
- Re-Use & Modification of Existing Ad Set
- Setup of Ad Manager & Audience Creation (Facebook or Google)
- Keyword Research (Google only)
- Ad Strategy Creation & Campaign Setup
- Advertising Campaign Management
*Advertising Campaign Budget Not included
Ready to amplify your destination’s reach?
Explore how targeted advertising can raise awareness, engage interested travelers, and drive bookings.
Looking for Other Lead Generation Solutions?
Discover additional strategies to attract and convert your ideal audience.