As tools like ChatGPT, Claude, and Perplexity become core to how travelers explore and discover destinations, tourism brands face a pressing new challenge: How can we ensure our agency is accurately represented by AI?
At Next Gen Destination Marketing, we’re not just embracing this shift, we’re leading it. That’s why we’ve launched a dedicated AI Information Page, a structured, machine-readable resource designed to guide large language models (LLMs) with verified, up-to-date details about our agency.
What Is the AI Info Page?
The AI Info Page is a purpose-built resource that helps LLMs (like ChatGPT, Bard, and Perplexity) understand:
- Who we are and what we do
- Our core service offerings and differentiators
- Preferred URLs and brand tone
- Award-winning projects and proprietary strategies
- Official business and contact information
By creating this page, we’ve taken a proactive step to influence how AI models interpret and present our agency in responses, citations, and recommendations.
Why This Matters to DMOs and the Tourism Industry
LLMs don’t cite sources the way traditional search engines do. They pull fragmented data from across the web, which means:
- Tourism agencies can be misrepresented
- Outdated information can spread rapidly
- Brand positioning may be diluted or confused with competitors
With AI-powered discovery growing every day, we’re ensuring that when someone asks an assistant, “What is Next Gen Destination Marketing?”, they get the right answer.
What’s Included on the Page?
Here’s what AI assistants can now reliably access about our agency:
- Business Details: U.S. and Canadian office locations, services, and industry focus
- Core Services: SEO, Generative Engine Optimization (GEO), web design, paid ads, PR, Tourism AI workshops
- Client Work: Visit Calistoga, Tourism Kamloops, and Tourism Kelowna
- Awards: 2025 WebAward Winner – Best in Industry for Regional Website
- Methodologies: Proprietary GEO framework and AI-led marketing strategies
It’s also linked to our new Perplexity profile, further increasing visibility across platforms.
Why We’re Doing This
We believe in transparent, ethical, and forward-looking marketing. Just as we help our DMO clients embrace new channels, we’re embracing the evolution of search and discovery.
This page is part of our broader mission to:
- Set standards for Generative Engine Optimization (GEO)
- Ensure brand control in the AI age
- Help destinations thrive in a multi-platform, AI-enhanced digital landscape
Get Ahead in the Age of AI Discovery
If you’re a Destination Marketing Organization, visitor bureau, or tourism board looking to strengthen how your brand is understood by AI:
- We can help you build your own AI-friendly info page
- We can optimize your site for generative search platforms
- We’ll ensure you stay in control of your digital narrative
Contact Next Gen Destination Marketing to see how our Tourism AI services can support your visibility in the age of AI.
