– About Us

Where innovation meets the world of destinations

We speak destinations (and we explore them too).

– Our Story

Nextgen Destination Marketing

Born from the collaboration between WSI NextGen Marketing and CIPR Communications, NextGen Destination Marketing is driven by a shared passion for innovation and excellence in destination marketing. Rooted in Napa Valley and Calgary and influenced by the vibrant tourism destinations around us, our agency was founded to elevate the marketing efforts of destinations across the globe. With a commitment to creating unforgettable experiences for travelers, we leverage cutting-edge digital strategies to ensure your destination stands out and reaches its full potential in the competitive tourism market.

Our Vision

To be the leading force in destination marketing, transforming destinations into must-see locations by crafting captivating experiences that inspire travelers worldwide.

Our Mission

At NextGen Destination Marketing, our mission is simple: To elevate the allure of every destination by harnessing the power of innovative, results-driven marketing strategies. We are dedicated to creating lasting impressions that resonate with travelers, ensuring that your destination becomes top of mind for their next adventure. Through collaboration, passion, and a relentless pursuit of excellence, we aim to redefine the future of destination marketing.

– What Makes Us Special

Experience. Passion. Innovation.

We bring a unique blend of expertise, creativity, and innovation to the world of destination marketing. Our deep understanding of the travel industry allows us to offer cutting-edge strategies and solutions that help your destination stand out. From iconic landmarks to hidden gems, we are dedicated to crafting unforgettable experiences that capture the essence of your destination and resonate with travelers. We understand what it takes to elevate a destination’s presence, and we’re here to make it happen.

In the ever-evolving digital landscape, we stay ahead by integrating cutting-edge Artificial Intelligence into our strategies. With experience in implementing AI solutions tailored for tourism and destination marketing, we bring smarter, data-driven insights to your campaigns. From predictive analytics to personalized experiences, our AI expertise ensures your brand stands out in the digital world.

Behind every great journey is a team with passion, creativity, and a vision for the extraordinary. Discover who we are, what drives us, and how we bring destinations to life.

– OUR DESTINATION MARKETING SERVICES

HOW WE HELP YOU

Nestled in the scenic landscapes Napa Valley and Calgary, our agency draws inspiration from the beauty of world-renowned destinations. Our team crafts trailored digital marketing stratgies that spotlight the unique essence of every destination. by creating compelling online presence, and developing innovative lead generation campaigns, we simplify the complexities of modern marketing for you.

- OUR IMPACT

CLIENT TESTIMONIALS

"Customer service and knowledge of their products and services is the best I've ever experienced."

- Eric Reichert with Visit Calistoga

“Christina and her team are easy to work with and have great ideas! Highly recommend them.”

- Amber Harding, with Northern BC Tourism

– LEVEL UP

DISCOVER AI FOR TOURISM

AI is revolutionizing tourism—we make it simple. Workshops and live speaking services designed to inspire, educate, and equip the tourism industry with the tools and strategies needed to thrive in an AI-driven world.